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Tourism Victoria’s Official
Vacation Guide

SIZE: 88 pages
NEXT PRINTING: Spring 2008

As Tourism Victoria’s official guide for visitors, this annual publication plays a significant role in marketing Victoria to the world and serves as primarily a comprehensive, post-arrival tour guide, as well as being an effective pre-arrival lure piece.

Page One Publishing and Tourism Victoria have relaunched this important annual publication. One of the most significant changes is a substantially improved, more aggressive distribution program for 250,000 copies, featuring a brand-new racking program that will encompass over 300 outlets.

Distribution for 175,000 copies includes:

  • Tourism Victoria’s Visitor Info Centre (Inner Harbour)
  • Victoria Conference Centre
  • Victoria International Airport
  • Hotels, attractions, and advertisers

The remaining 75,000 copies include an external-market insert and are used by Tourism Victoria for:

  • Mail, email, and telephone fulfillment
  • Travel-industry tradeshows
  • Canadian consulate offices overseas
  • Seattle/King County Convention Visitors Bureaus
  • Offices of Tourism Victoria and Tourism Vancouver

Other highlights include:

  • Brand-new design and layout that provides advertisers with better exposure
  • Revamped maps, including a larger downtown map
  • New editorial organized to showcase advertisements and member listings and written to encourage readers to experience all that Victoria offers

The Victoria Vacation Guide is THE official visitor guide to Victoria and provides Tourism Victoria members with an unparalleled opportunity for maximum exposure to the visitor market.

call Page One at (250) 595-7243
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Request a free Official Victoria Vacation Guide


Tourism Victoria’s Official Vacation Guide


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