Tourism Victoria’s Official
Vacation Guide CIRCULATION: 250,000
FREQUENCY: Annual
SIZE: 88 pages
NEXT PRINTING: Spring 2008
As
Tourism Victoria’s official guide for visitors,
this annual publication plays a significant role
in marketing Victoria to the world and serves as
primarily a comprehensive, post-arrival tour guide,
as well as being an effective pre-arrival lure piece.
Page One Publishing and Tourism
Victoria have relaunched
this important annual publication.
One of the most significant changes is a
substantially improved, more aggressive distribution
program for 250,000 copies, featuring a brand-new
racking program that will encompass over 300 outlets.
Distribution for 175,000 copies
includes:
- Tourism Victoria’s Visitor
Info Centre (Inner Harbour)
- Victoria
Conference Centre
- Victoria International Airport
- Hotels,
attractions, and advertisers
The remaining 75,000 copies
include an external-market insert and are used by
Tourism Victoria for:
- Mail, email, and telephone fulfillment
- Travel-industry
tradeshows
- Canadian consulate offices overseas
- Seattle/King
County Convention Visitors Bureaus
- Offices of Tourism
Victoria and Tourism Vancouver
Other highlights include:
- Brand-new design and layout
that provides advertisers with better exposure
- Revamped
maps, including a larger downtown map
- New editorial
organized to showcase advertisements and member
listings and written
to encourage readers to experience all that Victoria offers
The Victoria
Vacation Guide is THE official visitor guide to Victoria and provides
Tourism Victoria members with an unparalleled opportunity
for maximum
exposure to the visitor market.
call Page
One at (250) 595-7243
or email vacationguide@pageonepublishing.ca
Request
a free Official Victoria Vacation Guide |
