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Vancouver Island, Victoria and the Gulf Islands Vacation Guide

CIRCULATION: 250,000
FREQUENCY: Annual
SIZE: 120 pages
NEXT PRINTING: Mid-December 2007

The Vancouver Island, Victoria and the Gulf Islands Vacation Guide has been the most successful regional vacation guide in British Columbia for four consecutive years and has the highest distribution and highest page count of any other regional guide in the province. The region’s premiere lure piece and vacation planner, this publication is used extensively throughout the tourism industry, both at home and abroad, to attract visitors to the region. Of readers surveyed, 88% used the guide as a travel-planning tool and 58% made a trip to the region. This full-colour, glossy guide is well written, well organized, and user friendly with easy-to-follow maps, vibrant photos, and eye-catching icons.

The Vancouver Island, Victoria and the Gulf Islands Vacation Guide is the only official vacation guide for the Vancouver Island region. Tourism Vancouver Island has an established, effective distribution network that ensures maximum exposure for advertisers. The guide is distributed at 113 locations in British Columbia through Tourism BC’s Info Centre network, in addition to extensive distribution through more than 120 locations such as the AAA, CAA, and other key visitor associations throughout North America. Tourism BC distributes the Vancouver Island, Victoria and the Gulf Islands Vacation Guide directly to potential visitors through their 1-800-HELLO BC line and mail-fulfillment services. The guide is also promoted in international tourism markets through various offices and travel shows and used as follow-up fulfillment at travel-trade shows.

Through Tourism BC’s partnership program, Tourism Vancouver Island stakeholders access reduced rates to participate in this and other marketing opportunities coordinated by Tourism Vancouver Island.

Advertising Inquiries: vivacationguide@pageonepublishing.ca

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